Barry Hearn takes a minority stake in Brentwood Town and announces five-year partnership

Barry Hearn, known for revolutionising snooker, darts, and boxing, is now turning his attention to football. The founder of Matchroom has a history in the sport, having saved Leyton Orient from bankruptcy in 1995. Hearn's investment helped rebuild the club and eliminate its debt by 2012. After stepping away from football for nine years, he has now turned his focus to Brentwood Town, a non-league club located just three miles from Matchroom's headquarters.

In July 2023, Matchroom sponsored Brentwood Town's home shirt, marking the beginning of Hearn's involvement with the club. He later acquired a minority stake and announced a five-year partnership, which includes a significant investment. Chairman Jez Dickinson noted that Hearn's initial visit was connected to a charity event for Saint Francis Hospice, where the two connected over their shared passion for the game.

Dickinson has been instrumental in revitalising Brentwood Town since becoming chairman in May 2019. He has implemented significant changes, including the installation of a new 3G pitch and the establishment of a Centre of Excellence for youth players. Under his leadership, the club won the Isthmian North Division in 2024/25 and reached the play-off final last season, showcasing their ambition to progress within the football pyramid.

The partnership between Hearn and Dickinson is collaborative, with regular discussions about the club's financials and future goals. While Hearn holds a minority stake, he prefers not to manage the club directly, instead acting as an inspiring figure and ambassador. Dickinson appreciates Hearn's influence, stating that his involvement raises the bar for the club's aspirations and instils confidence in potential partners.

Brentwood Town currently averages nearly 700 attendees per game, with ambitions to increase this to 1,000. Plans for a new 1,000-seater stand are in the works, contingent on the completion of a purchase of the Brentwood Centre Arena. Dickinson believes that the five-year partnership with Hearn aims to elevate the club to the highest level possible, with hopes of competing in the National League within that timeframe.

via Sky Sports